BRAND FINANCE, a leading independent valuation consultancy specialising in brands, has prepared a list of the most valuable Croatian corporate brands.

In this survey the ROYALTY RELIEF method has been utilised as it is favored by tax institutions and courts of law. The attraction of this method is that it calculates brand values by reference to documented, third-party transactions, and that it is based on publicly available financial information.

Considering trade industry, in this survey Magma has taken the high third place with its 143 million dollars worth brand, right behind Konzum and Tisak.

Considering overall results, Magma has taken the 17th place on the most valuable Croatian brands list, and has moved one place up compared to 2008. This time Magma left behind a number of companies from its industry, as well as from other lines of business, and again proved its brand distinctiveness in the Croatian market.

Let us remind you that in 2008, among as many as 800 domestic and foreign brands finalists Magma secured victory with the 3 best brands: Magma, Turbo limac and Turbo sport. The specialist board composed of leading marketing, business and academic experts and media representatives, as well as 10 000 members of the general public, took vote on the basis of recognisability, reputation, quality, reliability and long-standing consistency.