In order to make our product range as accessible to our customers as possible, Magma has set very ambitious goals in terms of retail. Since the beginning we have focused on the speedy growth of a retail network that would best serve the Croatian market as well as other markets in the region. We have opened modern stores in every major city, always in strategic locations - in the best shopping centers or in the main downtown shopping areas - and we will continue to do so in the future. As new lifestyles and changing shopping habits over the past ten years have brought about the demise of small stores, Magma has increasingly turned to launching large stores that inevitably mean a larger range of goods sold.

In focusing on such activities, Magma has transformed itself from a distributor to a leading regional retailer and retail constitutes a significant portion of the company total revenue.

From the first Turbo limač store in Zagreb, opened in 1990, through Magma fashion stores in Rijeka and Zagreb in 1996, Turbo sport in 1998 and the first stores outside Croatia in 2002, to the most recent Urban Republic shops, Magma retail network has expanded to include more than 90 locations in four countries in the region; the stores keep growing in number and in size.

Our stores are designed for utmost comfort, while the simple and uncluttered presentation of products enables our customers to select the goods for themselves, without the sales assistants' help, which makes things run much smoother during rush hour.