After ten years of experience in license operations with Disney Consumer Products - from wholesale and retail to development and marketing - in 2005 Magma boldly expanded to include some well-known and some new licenses with an entirely new attitude towards projects. Magma was the first to employ an overall approach to licensing on the regional markets, encompassing the rights to TV cartoon shows as well as the creation, production and distribution of consumer merchandise - from cartoons on video, books and picture books, clothes, shoes, household products, baby products, toys and school accessories to sports gear and confectionery with cartoon characters.

The list of licensed partners grows more impressive every day - alphabetically there are Bratz, Cabbage Patch Kids, Care Bears, Hanadeka, My little pony, Pink Panther, Power Rangers, Pucca, Sesame Workshop, Spiderman, SpongeBob Squarepants, Strawberry Shortcake, The Walt Disney, Teenage Mutant Ninja Turtles, Tonka, Transformers and Trollz. This is a major part of Magma's succcess as popular brands trigger new trends and thus impact demand and supply on the market.